PushSpring develops and utilizes technology that allows for collection of non-personally identifiable information associated to end user devices via anonymous, resettable device advertising IDs on devices that support advertising IDs, to create aggregated interest and behavior-based targeting segments, to drive targeted advertising campaigns, and to perform analytics services for our customers.
Advertising IDs are anonymous, resettable, suppressible identifiers that allow for personalized advertising on devices. Advertising IDs were developed to give users better controls and provide developers with a simple, standard system to continue to monetize their apps. It enables users to reset their identifier or opt out of personalized ads (formerly known as interest-based ads).
Mobile device users who do not want to receive interest based advertising from PushSpring may opt-out in several ways:
Please note that (a) there will be a lag for an advertising ID to be removed from previously distributed targeting segments that are already active at the time when the opt-out is exercised and (b) opting-out will not block general advertisements that are sent at random, and not tied to the perceived interest of the user of a particular device.
To stop all tracking immediately (i.e. from PushSpring or any other entity) mobile device users can turn on “Limit Ad Tracking” in their device settings on iOS devices or turn off “Ads Personalization” on Android devices.