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Most Recent

PushSpring Awarded Patent for Creation of Marketing Personas Based on Mobile App Ownership and Usage

 Patent Validates Company as Category Creator and Owner of the Intellectual Property Defining App Ownership Audience Creation without the use of Personally Identifiable Information (PII) PushSpring owns the fundamental method for creating mar...

The Q1 Audience Report is Here

 In this edition of The Audience Report we explore how data buyers are getting creative with custom audience creation. We also dive deep into the top audiences of Q1 2019 - Auto Shoppers, Parents, and Tax Service Shoppers. Explore how buyers are op...

Five Steps to Elevate Your Data Sourcing Strategy

Erica Chriss, PushSpring EVP Business Development & Marketplace It’s no secret that marketing has become more data-driven. Every day, there are more data providers cropping up and data sets to choose from to help clothing brands reach Millennia...

The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

 by Allison Schiff // Monday, April 15th, 2019 Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, adv...

The Clean Well-Lit Place For Data

PushSpring Changes the Game for Data Buyers AND Sellers Seattle (April 4, 2019) The PushSpring Audience Marketplace, since its launch in Summer of 2018, has quickly become one of the most trusted audience creation platforms in the programmatic in...

PushSpring Audience Marketplace Data for Telco

 We recently published a Case Study outlining the success our Telco client had marketing to Casual Gamers. The client was excited about the results our Marketplace data helped them attain, sharing "Quality data shines. We see that partners like Pus...

Introducing PushSpring Optimized Demographic Data

 PushSpring is pleased to announce the release of Optimized Demographic Data available for audience creation and activation on demo targeted campaigns. The offering provides a solution for meeting and exceeding demographic targeting benchmarks acr...

PushSpring Audience Marketplace 2018 EOY Audience Report

PushSpring Personas are a great place to start building your audiences, but why stop there? PushSpring now offers an entire Marketplace of data sets to optimize your audience targeting and optimization efforts. Explore how we optimized our top 201...

Data Buyers Rejoice: PushSpring Expands Audience Marketplace With 20 New Data Providers

 Seattle (November 28, 2018) PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. Pu...

PushSpring Audience Marketplace for Holiday 2018

This holiday season the PushSpring Audience Marketplace offers you the gift of…wait for it….“folders.” That’s right! Each folder contains a variety of data sets to choose from across PushSpring's high quality data partners to meet your audience c...

Are Marketers Focusing On The Wrong Advances In Television Advertising?

 by Karl Stillner , MediaPost Op-Ed Contributor Measuring business outcomes are reflected in many of the TV ad marketplace headlines in 2018. Networks and MVPDs fight to defend the impact of TV advertising. However, for marketers committed to TV...

PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

 This story originally appeared in AdExchanger, and was authored by Allison Schiff // Wednesday, June 27th, 2018 – 10:30 am Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alt...

comScore Partners with PushSpring to Close the Mobile Media Buying Loop

comScore clients can now activate mobile audiences across 300 million unique devices in the U.S. RESTON, VA, June 5, 2018 – comScore today announced a partnership with PushSpring, the largest independent provider of deterministic, mobile-originat...

Celebrate Moms & Dads!

 It’s the time of year to celebrate parents. What better way to celebrate Moms & Dads than to reach them with special offers, new products or that something special they've been looking for? Check out the promo here, including 'Click to Create' li...

GDPR & PushSpring

 GDPR is all the buzz, and for good reason. These regulations have a direct influence on how a major portion of the advertising world operates. Let’s take a look at how GDPR influences the way PushSpring does business. What is GDPR? The General D...

Major Coffee Brand Sees Success with PushSpring Custom Audiences

 PushSpring data was recently used in a campaign and showed measureable success. We are excited to share the results in a brand new Case Study, and think you just might be impressed too. Check out the recap below and find the full Case Study here. ...

Winter Olympics: Let the Games Begin

The athletes are ready, are you? Get your game face on and start targeting users interested in the 2018 Winter Olympics. We've created an array of options to get you started. Check out the promo here, including 'Click to Create' links, and head t...

PushSpring Teams Up with Pinsight to Expand Audience Targeting Data

 New Data Offering Includes Carrier-Level Demo, Interest & Intent Data Seattle (October 19, 2017) PushSpring, the first and largest independent app-based mobile audience platform, today announced a new data offering from Pinsight, the leading fir...

PushSpring Partners With AppsFlyer, Empowering App Developers to Expand and Activate Target Audiences

 SEATTLE, August 30, 2017- PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with the leading mobile attribution and marketing analytics company AppsFlyer. The partnership provides mobil...

Wheels Up: PushSpring Data for Travel

Summer vacation planning is in full swing and we've created some sample segments to make your travel targeting simple. Check out just a few of your custom segment combination options below, and head to the PushSpring Audience Console to start buil...

Varick Media Partners with PushSpring: Providing Advanced Targeting and Insights to Clients

 SEATTLE (April 4, 2017) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with boutique digital media consulting, technology, and service company, Varick Media. The partnership provide...

PushSpring Hires Erica Chriss as Executive Vice President

 Mobile Advertising Veteran to Lead Business Development and Oversee Publisher Partnerships SEATTLE, March 28, 2017 – PushSpring, the leading independent mobile app audience data provider, today announced that Erica Chriss has joined the company ...

PushSpring Data for Moms & Proms

 Spring has officially arrived! That means it is time to check out PushSpring segment suggestions to reach fresh spring audiences. Be it audiences shopping for mom, or those in search of the perfect prom pizzazz, we have the data. Create your own s...

PushSpring and Adobe Partner to Provide Deeper Insights for Adobe Audience Manager Clients

 Create High-Value Audience Segments for Targeting, with PushSpring Informed Audiences SEATTLE (March 20, 2017) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with Adobe Audience M...

LiveRamp and PushSpring Enhance Partnership to Offer Transparency, Control and Speed of Data Activation

 SEATTLE, March 14, 2017 PushSpring, an app-based mobile audience platform, today announced an enhanced partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. The enhanced partnership establishes th...

Let the Madness Begin!

 The Big Game is over, and before you know it the excitement of March Madness will begin. Start building campaigns, informed by mobile-originated data, in time to reach basketball fanatics. Begin with "Basketball Fans" and "College Basketball Fans"...

Reach Audiences in Time for The Big Game!

Looking to edge out your competitors in the race to capture audience attention before or during The Big Game? It's not too late to activate PushSpring Personas, or even create your own Custom Segments of football fans and engaged audiences. Here ...

Let the Countdown to 2017 Begin!

 As 2016 comes to an end, we’re proud to reflect upon a successful year at PushSpring. We’ve seen our Audience Console take off, and our mobile-originated cross-device capable data has been used to inform countless campaigns. The most exciting them...

PushSpring Expands To Canada in Partnership with Native Touch

PushSpring Adds Depth to Local Market Data; Native Touch Adds Greater Accuracy in Mobile Targeting SEATTLE (October 27, 2016) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with Na...

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

 PushSpring Platform Clients Can Now Leverage A Powerful Combination of comScore Mobile Demographics and PushSpring App Analytics to Build Targeted Audience Segments SEATTLE (October 4, 2016) PushSpring today announced a partnership with comScore...

Persona Refresh: Check out our new list!

It's that time of year again, we've updated all of our Personas to better fit your targeting needs. Along with a Persona refresh, we are happy to announce an exclusive partnership with comScore. This partnership provides you with access to near...

Adelphic & PushSpring Launch 'Mobile to Mobile' Partnership, Offering Access To App Data

 This piece originally ran in MediaPost, by Tobi Elkin, @tobielkin, September 12, 2016. Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to...

It’s Personal: PushSpring on Mobile App Audience Data and Personas

 This interview of PushSpring's Publisher Partnerships leader, Brad Dobbs, originally ran in the Thalamus blog, July 31, 2016. For those of us who aren’t familiar with PushSpring, please tell us a little more about your platform for both adverti...

5 Questions with PushSpring & MediaMath

This piece originally ran on the MediaMath blog, June 14, by Aruna Paramasivam, Senior Director for Data and Tech Partnerships at MediaMath. We have recently partnered with PushSpring to offer their standard and custom segments within MediaMath...

Apps And The Cross-Channel Marketer

 This piece originally ran June 13, 2016 in the MediaPost Cross-Channel publication. By: Laurie Petersen of MediaPost Mary Meeker of Kleiner Perkins Caufield & Byers gave her annual presentation on the state of Internet media this month, and the ...

Expert: Look for More from Mobile Apps

 This piece originally ran in BizReport on May 18, 2016. It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says tha...

What the App Explosion Means for Marketers

 This piece originally ran in BizReport on May 17, 2016 In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more an...

Are Cookies Holding Back Mobile Programmatic?

This piece originally ran in MediaPost as an Op-Ed, written by PushSpring CEO, Karl Stillner. Recently, Tobi Elkin accurately pointed out the dynamic nature of the programmatic marketplace and the challenges that are unique to mobile -- specific...

MediaMath Guest Blogs with Mobile Apps: How and Why to Target

 We are excited to feature one of our newest integration partners in today's guest blog. Thank you for sharing the below thoughts, Max Dowaliby, Mobile Product Manager at MediaMath. I’m not sure the debate between mobile apps or mobile web adverti...

PushSpring Partners with MediaMath, Allowing for Mobile Audience Activation Across Top-Ranking DSP

SEATTLE (April 26, 2016) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry’s largest a...

New to the Console: Lookalike Segment Creator

Have you ever created a segment that could use a boost in size? We've made it easy for you to increase the size of your segments with our brand new lookalike expansion tool. How do we do it? Lookalike segments are created by analyzing the app g...

Marketing Beyond the Madness: Final Four Fanatics are more likely to consume live sports and scores via apps

 According to Google 77% of us now watch TV with a laptop, phone or tablet nearby*.Collective moments such as big televised sporting events are prime second screen territory. Put simply, if there's something big happening on the first screen, there...

PushSpring Joins the Oracle Data Cloud Private Data Marketplace

 We are excited to announce the expansion of our Oracle Data Cloud partnership. PushSpring is now part of the exclusive Oracle Data Cloud Private Data Marketplace (PDM). What does this mean for you? Not only can you access PushSpring’s pre-buil...

PushSpring Expands to New York Hiring Patrick Callinan as Director of Sales, East Coast

 SEATTLE, WA (March 2, 2015) PushSpring, the leading mobile app data and insights provider, today announced that they have opened a New York City office and that Patrick Callinan has joined the company in the newly created position of Director of S...

Six Things You Should Be Measuring On Your App

 This article originally appeared in ClickZ on February 23, 2016. Author: Mike O’Brien, ClickZ Mobile Reporter When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid app...

PushSpring Partners with LiveRamp to Expand its Data Availability

 PushSpring Also Launches Audience Console™ SEATTLE (February 16, 2016) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with LiveRamp, the leader in data onboarding and connectivity, ...

Three Challenges Facing Mobile Programmatic Buyers In 2016

 The long proclaimed “Year of Mobile” is finally ringing true in 2016. Smartphones and tablets are ubiquitous as consumers have a mobile device with them around the clock. These devices have become by far and away the most personal and important de...

Meet PushSpring: Matt Wong, VP of Sales, Pursuer of Brilliance & Whiskey

 1) When did you join PushSpring, and what was your first day like? I started as a sales consultant in February 2015. I wanted to test the waters and give PushSpring the same opportunity to get to know me. It took two days before I joined full-ti...

PushSpring Expands Partnerships Across the Industry

 Allows Advertisers Greater Access to Deterministic Mobile Data Seattle (December 14, 2015) PushSpring, the leading independent source of mobile app and device level data, today extended their data partnerships to include Centro DSP, Lotame, Str...

PushSpring's New Partnership Enables eXelate to Expand Mobile Reach

 We are pleased to announce a new partnership that will enable eXelate, a Nielsen Company, to expand its reach in mobile-originated audiences across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. Star...

Meet PushSpring: John Dierks, Custom Segment Feature Builder, Coffee Drinker

 New to the PushSpring blog, we are excited to launch the “Getting to Know PushSpring” series. We’ll introduce you to the team one post at a time. Today we’d like you to meet John Dierks, a software engineer extraordinaire. Let’s jump right into hi...

PushSpring Launches Audience Console™ to Enable Marketers to Quickly Build Custom Mobile App Audiences

 SEATTLE (September 28, 2015)  PushSpring, the first and largest independent app-based mobile audience platform, today announced the launched of a beta version of the PushSpring Audience Console™ that allows selected mobile app owners, marketers an...

PushSpring Raises $5 Million in Series A Funding

 Investment in Mobile Audience Data Platform for Advertisers and App Owners  Led by Trilogy Equity Partners SEATTLE  – PushSpring, a leading provider of mobile app audience data and analytics products, today announced the closing of $5 million in ...

Eliminating Fraud From Mobile App Advertising

 With mobile apps becoming an increasingly important part of the consumer mobile experience, advertisers are looking for innovative ways to reach audiences on these apps. In an earlier post, we highlighted why reaching consumers on mobile apps is t...

Internet Trends 2015 – key mobile trend extracts from Mary Meeker’s presentation

 Mary Meeker, partner at Kleiner Perkins just released her annual Internet Trends report for 2015. As always, the presentation is insightful, informative and broad. At 197 slides, it covers a range of topics from Internet and mobile usage trends to...

Five Reasons to Reach Consumers in Mobile Apps

 As mobile advertising continues to outpace growth in desktop, the debate over which mobile advertising environment is most effective has intensified.  From a scale perspective, mobile browser inventory exceeds that of mobile app environments, but ...

PushSpring and Oracle Data Cloud Partner to Bring Audience Targeting to Mobile Apps

 PushSpring, the leading independent provider of verified mobile app audience data, today announced the availability of PushSpring Persona targeting in the Oracle BlueKai Audience Data Marketplace (ADM), a Data as a Service for Marketing offering. ...

PushSpring Lands on the Mobile LUMAscape

 PushSpring is now listed on LUMA Partners' most recent Mobile LUMAscape. LUMA Partners Twitter announcement View the mobile LUMAscape

Case Study: National Satellite TV Advertiser Uses PushSpring Data to Generate 370% Lift in CTR

 PushSpring provides mobile advertisers with device-level app audience data to power targeted branding and mobile performance initiatives.  In a recent campaign, a leading provider of subscription-based satellite TV services tested PushSpring data...

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