PushSpring Awarded Patent for Creation of Marketing Personas Based on Mobile App Ownership and Usage
Patent Validates Company as Category Creator and Owner of the Intellectual Property Defining App Ownership Audience Creation without the use of Personally Identifiable Information (PII)
PushSpring owns the fundamental method for creating mar...
The Q1 Audience Report is Here
In this edition of The Audience Report we explore how data buyers are getting creative with custom audience creation. We also dive deep into the top audiences of Q1 2019 - Auto Shoppers, Parents, and Tax Service Shoppers. Explore how buyers are op...
Five Steps to Elevate Your Data Sourcing Strategy
Erica Chriss, PushSpring EVP Business Development & Marketplace
It’s no secret that marketing has become more data-driven. Every day, there are more data providers cropping up and data sets to choose from to help clothing brands reach Millennia...
The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network
by Allison Schiff // Monday, April 15th, 2019
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer.
So, adv...
The Clean Well-Lit Place For Data
PushSpring Changes the Game for Data Buyers AND Sellers
Seattle (April 4, 2019) The PushSpring Audience Marketplace, since its launch in Summer of 2018, has quickly become one of the most trusted audience creation platforms in the programmatic in...
PushSpring Audience Marketplace Data for Telco
We recently published a Case Study outlining the success our Telco client had marketing to Casual Gamers. The client was excited about the results our Marketplace data helped them attain, sharing "Quality data shines. We see that partners like Pus...
Introducing PushSpring Optimized Demographic Data
PushSpring is pleased to announce the release of Optimized Demographic Data available for audience creation and activation on demo targeted campaigns. The offering provides a solution for meeting and exceeding demographic targeting benchmarks acr...
PushSpring Launches Audience Console™ to Enable Marketers to Quickly Build Custom Mobile App Audiences
SEATTLE (September 28, 2015) PushSpring, the first and largest independent app-based mobile audience platform, today announced the launched of a beta version of the PushSpring Audience Console™ that allows selected mobile app owners, marketers an...