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Reach Mobile Customers

Custom Segments

Create audiences based upon your specific goals

Acquire Customers

Personas

Use PushSpring Personas to access highly curated audiences

App Genre Data

App Genre

Target users based upon app ownership attributes

Custom Audience Segments

Choose the attributes, personas and apps you’d like to make up your audience. Once the audience is created export for activation within hours.

Custom Audience Segments

  • Competitive Conquesting
  • Lookalike Segments
  • App Affinity


 

PushSpring Personas

Reach verified, deterministic mobile audiences classified along dimensions of Life Stage, Interest & Activity, and Intent.

iPhone Data Android Data

Life Stage

Capture characteristics, behaviors, and patterns that define key life events and situations

Home Owners New Parents Small Business Owners

Interest & Activity

A complete view of mobile consumer interests sourced from apps and device signals

TV Geeks Green Friendly Avid Skiers

Intent

Derived from mobile user behavior patterns across app and device signals that indicate definitive consumer intent

Impulse Buyers Cruise Shoppers Apartment Hunters

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App Genre Segments

Target users by types of apps they own, and count of apps per genre.

App Genre Segments Business Health & Fitness Music and Audio

  • Identify user affinity by app category
  • Drive efficient app install performance
  • 19 top-level app genres
  • 19 sub-genres for games apps


Fraud-Free Targeting™

Reach real audiences and drive higher LTV from your advertising with PushSpring Fraud-Free Targeting™.

Fraud Free Valid Devices Real Traffic

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Persona Explorer

With input from marketers, we designed our Personas to address targeted marketing needs across three main consumer dimensions: Life Stage, Interest & Activity, and Intent. Using PushSpring, marketers can target Personas across these key dimensions and create custom segments to power customer acquisition, engagement, and monetization.

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PushSpring Life Stage Personas are designed to capture characteristics, behaviors, and patterns that define key life events and situations for consumers. Marketers can leverage this data to tailor their products and services appropriately to their customer base and to more effectively target advertising that is relevant to their needs and current life stage.

PushSpring Personas

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PushSpring Interest & Activity Personas provide marketers the most complete view of mobile consumer interests ever assembled. Sourced from apps and device signals and refined as those signals evolve, these Personas help marketers identify audience interest trends before they go mainstream.

Targetable Personas

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PushSpring Intent Personas are derived from observed mobile user behavior patterns across a variety of app and device signals that indicate definitive consumer intent for a product or service category. Because recency of intent-driving activity is a key indicator in our algorithms, Marketers can ensure they are messaging to users with current and pending needs for their products and services.

Intent Personas

Please fill out the form below to download personas